We understand — because we were there too
The people who help you have usually been where you are — financially and emotionally. That's not a slogan. It's the reason this company exists.

Eric Greenstein
Licensed Real Estate Broker · SFR
Apple Real Estate LLC
Eric Greenstein is Doctor Short Sale. A Boston native with a background in electrical engineering, professional recruiting, and real estate investing, he moved to Southwest Florida and built a brokerage around one idea: treat a short sale like an engineering problem, and the process stops being terrifying.
He offers homeowners the solutions he needed when he was dealing with unemployment, foreclosure, and hardship himself. Most of the people you'll work with have been where you are — financially and emotionally. Every family's circumstances differ, but the experience of being underwater is one we share.
That perspective shows in the results: over 100 transactions, a 90% closure rate on short-sale listings, and a process built entirely around making a hard moment as painless as possible — through your eyes.
More than an agent
- Investors who purchase your property in cash
- Bids that get priority from lenders
- Direct access to title insurance companies
- A network of real estate and bankruptcy attorneys
- Negotiation toward a full release from deficiencies
- Deep knowledge of Florida short-sale and bankruptcy policy
“Greenstein says his short-sale formula has a 90 percent lender approval rate and processes deals in an average of eight to 12 weeks rather than the six-month wait that has become the standard.”
— Featured in the Sarasota Herald-Tribune
Proudly serving Southwest Florida
You have more options than you think.
The earlier we start, the more we can do — even if a sale date is already set. Reach out today for a free, confidential look at your situation.